How did we come about our story and mission?
Back in 2020, while cruising from Pemberton to Perth—yes, we were in full adventure mode, surrounded by towering Karri trees and dreaming of our next 4wd escapade—we had a lightbulb moment. We were fed up with fast fashion: overpriced threads that fell apart faster than you could say "campfire marshmallows." We wanted to ditch the status quo and give back in a way that really made a difference.
Enter FOURLO + CO. The name "FOURLO" is our cheeky nod to the 4Lo gear—what you throw your ride into when you’re off-roading. And the "CO"? It stands for Community, Connections, and Collaborations. Because whether you’re hitting the trails, chilling at the beach, or just hanging out with mates, it’s all about those awesome connections.
From the get-go, we promised to make ethical, sustainable gear and donate a chunk of every sale to local charities. We’re all about teaming up with local legends—businesses, charities, and initiatives—to spread the good vibes and make a real impact on people, animals, and the planet.
We’re not chasing profits here; we’re on a mission to boost the community, one epic adventure at a time.
Big Love,
FOURLO Threads